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News & Articles
The latest from SOF Expo and our exhibitions, plus practical articles on exhibiting, organizing events and visiting.
Reikartz hotels offer SOF Expo partners a 15% discount
SOF Expo partners with Reikartz Hotels & Resorts: a 15% discount at Reikartz hotels in Samarkand with the promo code SOFEXPO2025.
Networking in hospitality: how it helps your business
What networking means in HoReCa, how it benefits hotel, restaurant and cafe owners, and how to build business connections at exhibitions.
Smart water management: new opportunities for agribusiness
Water scarcity and farming in Uzbekistan: how smart irrigation, water meters and water reuse benefit agribusiness.
10 key trends shaping the construction industry
Green materials, smart buildings, modular construction, 3D printing, BIM and robotics: ten directions changing the construction industry.
How to measure the success of an exhibition: ROI and ROO
Measuring exhibition results in numbers: the ROI formula with an example, ROO criteria, time saved and long-term value.
Exhibiting at a trade show: a guide from choice to results
What an exhibition gives your business, how to choose one, how to prepare, what to do during the show and after it — in one guide.
Take Part in an Exhibition
Book a stand for your company or get an e-ticket as a visitor.