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About the company

SOF Expo

A modern exhibition centre in Samarkand. Since 2022 it has brought manufacturers, buyers and partners together in one place.

exhibitions held
20+
visitors
70 000+
indoor pavilion, m²
4 400+
open-air area, m²
5 000+

Heritage

How It Started

The SOF Expo project was built in the Jambay District of the Samarkand Region as a public-private partnership. Construction began in 2019.

The exhibition centre opened on 2 March 2022. Its first event was AgroPro Expo 2022, dedicated to agricultural machinery, irrigation systems and greenhouse technology.

Since then the centre has hosted more than 20 exhibitions, attended by more than 70,000 people.

SOF Expo exhibition centre building, Samarkand
SOF Expo exhibition centre, Jambay District

Exhibition centre

The SOF Expo Venue

An exhibition centre 16 km from Samarkand airport and 23 km from the railway station — for exhibitions, fairs, forums and festivals.

Inside the SOF Expo indoor pavilion: a spacious columned hall

The indoor pavilion has cooling, heating and ventilation, so exhibitions run in any season. The open-air area is designed for machinery, building materials and large exhibits.

During events, two cafés serve participants and guests, a meeting room hosts negotiations and a speakers room is reserved for speakers. The conference hall is equipped with audio and video systems.

There is parking at the entrance and free Wi-Fi across the site.

Spaces and services

  • Indoor pavilion — 4,400 m²
  • Open-air area — 5,000 m²
  • Two cafés — up to 350 seats
  • Meeting room and speakers room
  • 700 kW power supply, 220 and 380 V
  • Free Wi-Fi and parking
ECOM & RETAIL Expo Samarkand 2024: panel session speakers holding certificates of appreciation

Organiser

SOF Expo Exhibitions

SOF Expo does more than provide a venue — it organises its own exhibitions: Foodera Expo, Build Pro Expo, AgroPro Expo, World Edu, ECOM & RETAIL “White Label Edition” and Promotors Show Samarkand.

Mission: to create a convenient exhibition venue for business in Samarkand and contribute to the growth of the regional economy.

Goal: to become the leading exhibition centre in Central Asia and hold the largest fairs in Samarkand, attracting participants and visitors from all over the world.

Expertise

Areas of Activity

  • Exhibition Organisation

    Our own exhibitions in food, construction, agriculture, education and retail: Foodera Expo, Build Pro Expo, AgroPro Expo and more.

  • Pavilion Rental

    An indoor pavilion and open-air area for external organisers: exhibitions, fairs, festivals and corporate events.

  • Stand Construction

    Stand construction, furniture and equipment rental, advertising spots on the walls — a fully ready stand for every exhibitor.

  • Conferences and Forums

    A conference hall, meeting room and speakers room for forums, presentations and negotiations next to the exhibition.

  • Business Connections

    B2B meetings between exhibitors and buyers, and help finding new partners and markets.

  • International Cooperation

    Bringing exhibitors and delegations from neighbouring countries and abroad to make Samarkand a regional trade hub.

Call us

+998 55 705 07 05